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Apple Podcasts - one of Spotify's biggest competitors - does write in its guidelines that "content that may have harmful or dangerous consequences" is not permitted. Not only Spotify, but other major podcast platforms have yet to publish guidelines for their handling of misinformation. The podcaster gains a certain level of authority and credibility with listeners." In that respect, it's a unique relationship. This, even though - as the current controversy shows - misinformation is rife here as well.Īudio content can be a potent tool for spreading misinformation, as US researcher Valerie Wirtschafter said in a recent interview with NPR. While platforms like Facebook and Twitter have guidelines for the dissemination of misinformation, podcasts have not yet been scrutinized as closely.
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"And if you add to that the fact that you might have to accommodate musicians, pay them more money for not dropping out, or at the same time have to block certain episodes in the podcast offering, then that's definitely a critical situation for Spotify," explains Seitz. It also faces stiff competition from YouTube and Apple. Spotify doesn't have as lucrative a business as the big streaming platforms in the video sector, which is dominated by music labels. podcastsĪccording to Seitz, there was uncertainty whether acquiring this podcast was an altogether wise move by Spotify "because it was already clear at that time that Joe Rogen had become known for very controversial content, among other things."Īnd when musicians like Young then threaten to pull their material from the platform in objection to such podcasts, that could prove to be a costly conundrum. The following year it became Spotify's most popular podcast globally.
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So, it bought up numerous podcast services such as Gimlet and Podz for more than half a billion dollars and made deals with podcasters, "and so podcasts migrated from the free internet to Spotify's subscription," he said.Īnd part of this strategy was its biggest podcast investment to date: in 2020, Spotify secured the exclusive rights to the "Joe Rogan Experience" podcast by US stand-up comedian, TV personality and podcaster Joe Rogan, for which the company paid an estimated $100 million (€90 million). Taking a leaf out of Netflix's book, Swedish company Spotify realized it could set itself apart from the competition by producing exclusive content for users, Seitz said. "In the music sector, that's hardly possible, because musicians and labels want to have broad distribution, and consumers also want music to be available on all platforms," Jürgen Seitz, media scientist at Stuttgart Media University, told DW.
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Having started off as a music streaming service, Spotify started streaming podcasts in 2018 and has since heavily invested in the sector, where exclusive rights are much easier to obtain. While the letter did not ask for the podcast itself to be banned, it said that "Spotify has a responsibility to mitigate the spread of misinformation on its platform, though the company presently has no misinformation policy." Podcasting: A plum investment The overwhelming evidence is the vaccine works, and it is safe." "These are fringe ideas not backed in science and having it on a huge platform makes it seem there are two sides to this issue. Katrine Wallace, an epidemiologist at University of Illinois Chicago School of Public Health and a co-signee of the letter, told Rolling Stone that she considers Rogan "a menace to public health" for consistently peddling anti-vaccine ideology. "With an estimated 11 million listeners per episode, JRE, which is hosted exclusively on Spotify, is the world's largest podcast and has tremendous influence," reads the open letter that has since garnered more than 1,000 signatures. Other Rogan podcasts have questioned the efficacy of COVID vaccines discouraged young people from getting vaccinated and alleged that hospitals are falsely diagnosing COVID-19 deaths for financial gain. Peter McCullough claimed that COVID-19 vaccines are "experimental," and that the pandemic was "planned." Neil Young, however, is not the first to call out Joe Rogan.Įarlier this month, a group of more than 270 scientists, doctors and nurses wrote an open letter to Spotify, calling on the streaming giant to warn its listeners about some of the views and (mis)information shared by Rogan and some of his medically trained guests who are either COVID or vaccine skeptics.įor instance, cardiologist Dr. US podcaster Joe Rogan has long courted controversy, and not just for COVID misinformation 'A menace to public health'